|
|
|
Registros recuperados: 37 | |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
Richards, Timothy J.; Patterson, Paul M.. |
Government-supported promotion in foreign markets may justified when market failures exist, such as spillover externalities, where promotion of one commodity positively influences exports of another, or when market uncertainties cause planning horizons to be shorter than the persistent effects of promotion. A dynamic model of U.S. apple, almond, grape, and wine export supply is developed to test for these market failures. Promotion is viewed as an investment in establishing and maintaining a product's image. Evidence supporting the existence of each market failure is found. Exporters and program administrators may fail to account for them in export promotion planning. |
Tipo: Journal Article |
Palavras-chave: International Relations/Trade. |
Ano: 1998 |
URL: http://purl.umn.edu/31198 |
| |
|
|
Martinez, Samuel Cardona; Patterson, Paul M.. |
Evaluations on the effectiveness of state and origin branding programs remain relatively scant and generally have not focused on specific target populations, including the fastest growing group-Hispanic consumers. This study evaluates the effectiveness of the Arizona Grown brand and the nascent Mexico Selected Quality brand in differentiating and promoting food products in Hispanic markets. It was found that Hispanic consumers tend to view these food product brands as nearly identical in perceived quality. Furthermore, they are willing to pay nearly equal premiums for products branded as such. These consumers saw no value in country of origin information alone. |
Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing. |
Ano: 2004 |
URL: http://purl.umn.edu/20372 |
| |
|
| |
|
|
Richards, Timothy J.; Patterson, Paul M.. |
Consumer product manufacturers often compete in dynamic, multi-firm oligopolies using multiple strategic tools. While existing empirical models of strategic interaction typically consider only parts of the more general problem, this paper presents a more comprehensive alternative. Marketing decision are dynamically optimal, consistent with optimal consumer choice, and responsive to rival decisions. Using a single-market case study that consists of five years of four-weekly data on ready-to-eat cereal sales, prices, and new brand introductions, we test several hypotheses regarding the nature of strategic interaction among several rival manufacturers. We find that cereal manufacturers price and introduce new brands cooperatively in the same period, but... |
Tipo: Journal Article |
Palavras-chave: Cereal; Differentiated products; Dynamics; Oligopoly; Product line rivalry; Strategic interaction; Demand and Price Analysis; D43; L13; L66; M31; Q13. |
Ano: 2006 |
URL: http://purl.umn.edu/43788 |
| |
|
| |
|
| |
|
|
Richards, Timothy J.; Patterson, Paul M.; van Ispelen, Pieter. |
This study compares two methods of estimating a reduced form model of fresh tomato marketing margins: an econometric and an artificial neural network (ANN) approach. Model performance is evaluated by comparing out-of-sample forecasts for the period of January 1992 to December 1994. Parameter estimates using the econometric model fail to reject a dynamic, imperfectly competitive, uncertain relative price spread margin specification, but misspecification tests reject both linearity and log-linearity. This nonlinearity suggests that an inherently nonlinear method, such as a neural network, may be of some value. The neural network is able to forecast with approximately half the mean square error of the econometric model, but both are equally adept at... |
Tipo: Journal Article |
Palavras-chave: Marketing. |
Ano: 1998 |
URL: http://purl.umn.edu/31525 |
| |
|
|
Richards, Timothy J.; Patterson, Paul M.. |
Native American obesity and the associated health conditions are generally thought to result in part from a genetic predisposition to overeating fats and carbohydrates, called the "thrifty gene." Although coined by nutritional scientists, this study maintains the origin of the thrifty gene lies in economics. Apparently harmful overconsumption and addiction constitute economically rational behavior if the increment to current utility from adding to one's stock of "consumption capital" is greater than the present value of utility lost in the future due to ill health and the costs of withdrawal. Tests of these conditions for such "rational addiction" are conducted using two-stage household production approach. The results obtained by estimating this model... |
Tipo: Conference Paper or Presentation |
Palavras-chave: Food Consumption/Nutrition/Food Safety; Health Economics and Policy. |
Ano: 2004 |
URL: http://purl.umn.edu/36208 |
| |
|
| |
|
|
Richards, Timothy J.; Patterson, Paul M.. |
The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and variety specific promotion, as well as consumer experience, on the demand for Fuji apples. Estimates show each to have a positive impact, and also show new or speciality apple varieties to be relatively price inelastic, but income elastic. Grower returns to promotion are calculated with an equilibrium displacement model of price changes and producer surplus. Changes in producer surplus provide a base-scenario benefit: cost ratio of 6.33:1. |
Tipo: Journal Article |
Palavras-chave: Consumer/Household Economics; Marketing. |
Ano: 2000 |
URL: http://purl.umn.edu/31339 |
| |
|
| |
|
|
Richards, Timothy J.; Patterson, Paul M.. |
The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and variety specific promotion, as well as consumer experience, on the demand for Fuji apples. Estimates show each to have a positive impact, and also show new or specialty apple varieties to be relatively price inelastic, but income elastic. Grower returns to promotion are calculated with an equilibrium displacement model of price changes and producer surplus. Changes in producer surplus provide a base-scenario benefit:cost ratio of 14.73.... |
Tipo: Working or Discussion Paper |
Palavras-chave: Apple demand; Experience; LAIDS; New products; Producer surplus; Promotion; Varieties.; Marketing. |
Ano: 1998 |
URL: http://purl.umn.edu/28541 |
| |
Registros recuperados: 37 | |
|
|
|